Every piece of work is overseen directly by a bid expert or specialist
Your brief is not simply passed to a bid writer to complete in isolation. The people shaping and reviewing your submission understand what evaluators need to see, so the final response is clear, credible, and persuasive.
Guided by direct evaluator insight, we know what buyers need to see and how they are likely to assess your response. As a boutique consultancy, every engagement is tailored around your organisation, your opportunity and the specific support your team needsโnot forced into a generic, one-size-fits-all process.
Who youโll be working with
Meet the experts who’ve worked on hundreds of winning bids across dozens of sectors
Andrew Morrison
Andrew brings strategic authority, evaluator insight, and over two decades of senior bid leadership across more than 25 sectors. As APMPโs Global Thought Leader, his experience includes commissioning services, evaluating bids, leading national bid teams, and building a multi-award-winning bidding consultancy. Clients value Andrew for his clarity, challenge, and ability to shape bids that stand up under scrutiny.

Andrew Morrison
Co-Founder of
Aspire Bidding




Chris Denyer
Co-Founder of
Aspire Bidding



Chris Denyer
Chris brings built-environment expertise shaped by 20 years of working inside businesses where bidding is critical to survival and growth. Add verified evidence hereโsuch as the number of bids supported, clients advised, total contract value pursued or documented winsโto demonstrate his track record with precision. His practical leadership in responsible AI-enabled tendering keeps Aspire’s work grounded, realistic and deliverable.
“Chris and Andrew are recognised as leading bid professionals, combining strategic judgement, evaluator insight and practical delivery expertise to strengthen high-stakes submissions.”
Senior procurement and bid professional
Our Team
Aspire combines senior bid strategists, former evaluators, specialist writers and research support. The team brings broad public- and private-sector experience while keeping every engagement under direct expert oversight.
We Have Experience in These Sectors and Many Others
- Public sector
- Health and social care
- Technology
- Transport and logistics
- Waste management
- Financial services
- Construction and infrastructure
- Education
- Housing
- Utilities and energy
- Engineering
- Legal services
- Professional services
- Facilities management
- Defence and security
- Environmental services
- Property and estates
- Telecommunications






